Task 2 Essay Example | Topics and Well Written Essays - 1500 words - 1

Task 2 - Essay Example number of customers as at January 2013 and subtracting the number of customers as at January 2012, in order to find the customer gain in the time period of 2012-2013 ( Anon, 2006) Churn Rate† This metric is given as a ratio between the number of customers a business losses over a specified period, over the number of customers that were there at the beginning of the start period. In short form, Gburn= Gt/Cat. Where; In relation to the Alnahdi group – Mize Company, the churn rate can be used appropriately in business marketing analytics in order to find a figure that can depict how the business is performing in regard its customer value over a given time. Retention Rate: This is defined as the ratio of the number of active customers at the end of the period to the number of clients at the start of the period time. In shortened form, it can be written as: Retention Rate = Ca/Cat   where, In relation to the Alnahdi group – Mize Company, the ratio would show how active the company’s customers have grown or reduced from the start of the period to its end. For instance, the ratio could be calculated by finding the number of active customers as at July 2013 and then dividing it by the number of active customers as at July 2012, in order to find the retention rate for the time period from July 2013- July 2014. As outlined above, this metric is used to find the number of customers that an organization gains within a certain period. There are various reasons that can make the number of customers for a given organization to either increase or decrease. These factors vary from customer experience, quality of products an organization offers, the additional benefits a particular group gives its customers and so forth. This metric can be analyzed in regard to the Alnahdi group – Mize Company in order to calculate the increment of the number of customers that can be associated with any of the above-mentioned factors (Carter, 2011). Taking an example, in the month